The Cost of Political Action Committee Funding: Evidence on Political Action Committee Funding Refusal Across Candidate Race and Gender

Research on campaign finance suggests that Americans prefer candidates who are not funded by Political Action Committees (PACs). However, prior research has not examined how perceptions of a candidate who is PAC-funded vs. PAC-free might differ for racial minority and female candidates compared to White, male candidates. Using experimental vignettes, we test the causal impact of PAC funding, race, and gender on voter perceptions of the candidate. We find that refusing PAC funds, for example, is associated with appearing more ethical and more likely to work for voters' interests over special interests, less corrupt, and more capable of winning elections. However, we show that race, more than gender, interacts with PAC funding to impact voter perceptions. We find that White female and male candidates benefit the most from PAC refusal. While Black female and male candidates receive little or no significant change in perceptions, Black PAC-funded candidates are perceived favorably compared to White PAC-funded candidates. Our results have implications for White and Black political candidates considering their funding strategies. Additionally, we contribute to existing literature by showing that refusing PAC funds status does not signal the same qualities for all candidates.