Touchdown together: Social TV viewing and social presence in a physical co-viewing context

被引：0
作者：
Kim, Jihyun [1 ]
Merrill Jr, Kelly [2 ]
Collins, Chad [1 ]
机构：
[1] Univ Cent Florida, Nicholson Sch Commun & Media, Orlando, FL 32816 USA
[2] Ohio State Univ, Sch Commun, Columbus, OH USA
来源：
SOCIAL SCIENCE JOURNAL | 2024年 / 61卷 / 03期
关键词：
Co-viewing; social media; social presence; social TV; Super Bowl; television viewing; EMOTIONAL CONTAGION; MEDIA ENJOYMENT; MODERATING ROLE; TELEVISION; GRATIFICATIONS; EXPERIENCES; COMMUNICATION; TELEPRESENCE; EXPECTATIONS; MOTIVATIONS;
D O I：
10.1080/03623319.2020.1833149
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Social TV viewing has changed the way individuals watch television content. Interestingly, individuals still engage with virtual co-viewers in an online space while watching television with others in a physically shared space. To address the unique nature of social TV viewing in a physical co-viewing context, the present study distributed an online survey regarding people's television-watching behavior, particularly in the context of the Super Bowl. Primary results suggest that physical co-viewing enjoyment predicted the information motive for social TV viewing, whereas perceived belongingness to a viewing party in the physical co-viewing setting predicted the entertainment motive for social TV viewing. Social presence functioned as a mediator between the frequency of social TV engagement and social TV enjoyment. Finally, television watching enjoyment was most strongly predicted by physical co-viewing enjoyment.
引用
收藏
页码：577 / 591
页数：15
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