Touchdown together: Social TV viewing and social presence in a physical co-viewing context

被引：0
|
作者：
Kim, Jihyun [1 ]
Merrill Jr, Kelly [2 ]
Collins, Chad [1 ]
机构：
[1] Univ Cent Florida, Nicholson Sch Commun & Media, Orlando, FL 32816 USA
[2] Ohio State Univ, Sch Commun, Columbus, OH USA
来源：
SOCIAL SCIENCE JOURNAL | 2024年 / 61卷 / 03期
关键词：
Co-viewing; social media; social presence; social TV; Super Bowl; television viewing; EMOTIONAL CONTAGION; MEDIA ENJOYMENT; MODERATING ROLE; TELEVISION; GRATIFICATIONS; EXPERIENCES; COMMUNICATION; TELEPRESENCE; EXPECTATIONS; MOTIVATIONS;
D O I：
10.1080/03623319.2020.1833149
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Social TV viewing has changed the way individuals watch television content. Interestingly, individuals still engage with virtual co-viewers in an online space while watching television with others in a physically shared space. To address the unique nature of social TV viewing in a physical co-viewing context, the present study distributed an online survey regarding people's television-watching behavior, particularly in the context of the Super Bowl. Primary results suggest that physical co-viewing enjoyment predicted the information motive for social TV viewing, whereas perceived belongingness to a viewing party in the physical co-viewing setting predicted the entertainment motive for social TV viewing. Social presence functioned as a mediator between the frequency of social TV engagement and social TV enjoyment. Finally, television watching enjoyment was most strongly predicted by physical co-viewing enjoyment.
引用
收藏
页码：577 / 591
页数：15
相关论文
共 50 条
  • [1] Touchdown together: Social TV viewing and social presence in a physical co-viewing context
    Kim, Jihyun
    Merrill, Kelly, Jr.
    Collins, Chad
    SOCIAL SCIENCE JOURNAL, 2020,
  • [2] Being social during the big dance: Social presence and social TV viewing for March Madness in public and private platforms
    Kim, Jihyun
    Yang, Hocheol
    Kim, Jinyoung
    SOCIAL SCIENCE JOURNAL, 2021, 58 (02) : 224 - 236
  • [3] Social TV viewing during the COVID-19 lockdown: The mediating role of social presence
    Kim, Jihyun
    Merrill, Kelly, Jr.
    Collins, Chad
    Yang, Hocheol
    TECHNOLOGY IN SOCIETY, 2021, 67
  • [4] Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty
    Fang, Jiaming
    Chen, Lei
    Wen, Chao
    Prybutok, Victor R.
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2018, 22 (03) : 446 - 476
  • [5] Co-viewing Virtually: Social Outcomes of Second Screening with Televised and Streamed Content
    Nee, Rebecca C.
    Barker, Valerie
    TELEVISION & NEW MEDIA, 2020, 21 (07) : 712 - 729
  • [6] Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection
    Haridakis, Paul
    Hanson, Gary
    JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2009, 53 (02) : 317 - 335
  • [7] Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence
    Kim, Jihyun
    Merrill, Kelly, Jr.
    Yang, Hocheol
    TELEMATICS AND INFORMATICS, 2019, 45
  • [8] Extrovert and Lonely Individuals' Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence
    Kim, Jihyun
    Song, Hayeon
    Lee, Sanguk
    MASS COMMUNICATION AND SOCIETY, 2018, 21 (01) : 50 - 70
  • [9] Bridging social capital matters to Social TV viewing: Investigating the impact of social constructs on program loyalty
    Lin, Trisha T. C.
    Chiang, Yi-Hsuan
    TELEMATICS AND INFORMATICS, 2019, 43
  • [10] Challenging prime time television: Co-viewing practices in the Brazilian telenovela
    Pires de Sa, Fernanda
    Roig, Antoni
    CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES, 2016, 22 (04): : 392 - 407
12345