The relevance of the study is related to the modern revision of the history of art in order to highlight the role of women artists in the development of fine art in different eras. This study was carried out on the basis of a content analysis of the journal "Mir iskusstva", published at the turn of the 19th-20th centuries, the aesthetic preferences of which were given to modern art and the Russian national style. As a result of the study, it was established that significant attention is paid to women's creativity on the pages of the journal the main personalities are A. Ostroumova, E. Polenova, M. Yakunchikova, N. Davydova, A. Golubkina and some others. Some of the covers of the journal were made by these artists; reproductions of their works and critical articles about their work were published on the pages of the journal. As a feature of women's creativity, we can highlight the fact that at the turn of the century, traditional women's crafts and activities related to knowledge of Russian folklore became a significant foundation for the advancement of women into the professional artistic environment, since the formation of the Russian national style required a deep acquaintance with folk culture.