TOURIST PROFILE AND SATISFACTION IN THE SUN AND BEACH DESTINATION OF MAZATLAN, SINALOA

被引：0

作者：

Olmos-martinez, Elizabeth ^{[1
]}

Ibanez-perez, R. E. Y. N. A. MARiA ^{[2
]}

Almendarez-hernandez, Marco antonio ^{[3
]}

机构：

[1] Univ Autonoma Occidente, Jamundi, Colombia

[2] UNIV AUTONOMA BAJA CALIF SUR, LA PAZ, Mexico

[3] Ctr Invest Biol Noroeste, La Paz, Mexico

来源：

GRAN TOUR | 2024年 / 30期

关键词：

Tourist satisfaction; tourist profile; sun beach destinations; services; attributes;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Mazatlan is one of the most important sun and beach tourist development centers in Mexico. The main objective of this study is to evaluate tourist satisfaction with their visit to the site. The methodology used is quantitative and cross section in which a survey was applied to 682 tourists to calculate the Tourist Satisfaction Index (TSI). The survey consists of a section on the tourist profile and another on the evaluation of the services and activities contracted by the tourist. The findings reveal that the general TSI obtained from Mazatl & aacute;n is 9.0, categorized as a medium-high level. Among the services and activities evaluated, the TSI for food and beverages was 9.0, recreational and leisure activities was 8.8, accommodation was 8.5, transportation and cultural activities was 8.0.

引用

页码：42 / 66

页数：25

共 71 条

[1] Attributes that influence the visitor's choice in four magical towns in the Mexican northwest [J].

Almendarez-Hernandez, Marco Antonio ;

Ibanez-Perez, Reyna Maria ;

Olmos-Martinez, Elizabeth .

CIENCIAUAT, 2021, 16 (01) :73-85

[2]

[Anonymous], 2014, * Unidad de Medicion de la Calidad Educativa (UMC) Ministerio de Educacion - ECE 2014 http://umc.minedu.gob.pe/wp-content/uploads/2015/02/ECE-2014-Web-27021527febv2.pdf Consulta: 16 de Noviembre del 2015

[3]

Bazan L.N., 2023, Legado de Arquitectura y diseno, V18, P81

[4]

Brida J.B., 2010, TURyDES, V3

[5]

Caballero Calvo A., 2013, Evaluacion de desempeno de los destinos turisticos en el marco de los Convenios de Coordinacion en materia de Reasignacion de Recursos (CCRR): Analisis de desempeno turistico local, modelo de satisfaccion de los turistas, P297

[6]

Calero Vinelo A., 1978, Tecnicas de Muestreo

[7]

Carvache-Franco M., 2018, Revista Espacios, V39, P1

[8]

Carvache-Franco W., 2017, Cuadernos de Turismo, P113, DOI 10.6018/turismo.39.290461

[9]

Castillo Romero V.I., 2020, Ciudad y turismo. Conflictos territoriales, P79

[10]

Ceballos lvarez T.E., 2014, La perspectiva humanista de las organizaciones, P87

← 1 2 3 4 5 6 7 8 →