How Knowledge Spillover Entrepreneurship Influences the Adoption of Social Media and Customer Relationship Management

被引：6

作者：

Qalati, Sikandar Ali ^{[1
]}

Tajeddini, Kayhan ^{[2
,3
]}

Gamage, Thilini Chathurika ^{[4
]}

机构：

[1] Liaocheng Univ, Sch Business, Liaocheng, Shandong, Peoples R China

[2] Sheffield Hallam Univ, Sheffield Business Sch, Serv Sect Management, Sheffield, England

[3] Tokyo Int Univ, Inst Int Strategy, Tokyo, Japan

[4] Sabaragamuwa Univ Sri Lanka, Fac Management Studies, Dept Mkt Management, Belihuloya, Sri Lanka

来源：

KNOWLEDGE AND PROCESS MANAGEMENT | 2025年 / 32卷 / 01期

关键词：

customer relationship management; entrepreneurial orientation; environmental turbulence; knowledge spillover; knowledge-based view; social media; MODERATING ROLE; BUSINESS PERFORMANCE; FIRM PERFORMANCE; ORIENTATION; INNOVATION; SMES; CAPABILITIES; IMPACT; SEM;

D O I：

10.1002/kpm.1792

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Based on the knowledge-based view, this paper investigates how the strategic integration of knowledge spillover through entrepreneurial orientation (EO), adoption of social media (SM) and customer relationship management (CRM), and environmental turbulence collectively manage to enhance firm performance in developing economies. To test these assertions, we surveyed managers from 519 randomly selected firms in China, and data were analyzed using SmartPLS 4.0. The results reflect that knowledge spillover through EO significantly enhances firm performance. In contrast, knowledge spillover through adopting SM mediates the relationship between EO and firm performance, whereas environmental turbulence and CRM moderate the relationship between adopting SM and firm performance. These findings enrich knowledge management literature from theoretical and managerial perspectives.

引用

页码：3 / 15

页数：13

共 90 条

[21]

Felin T, 2007, ACAD MANAGE REV, V32, P195, DOI 10.2307/20159288

[22] Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation [J].