AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent

被引：4

作者：

Baek, Tae Hyun ^{[1
]}

Kim, Hyoje Jay ^{[2
]}

Kim, Jungkeun ^{[3
]}

机构：

[1] Sungkyunkwan Univ, Dept Media & Commun, Seoul 03063, South Korea

[2] Univ Strathclyde, Strathclyde Business Sch, Dept Mkt, 199 Cathedral St, Glasgow G4 0QU, Scotland

[3] Texas A&M Univ, Dept Hospitality, Hotel Management & Tourism, College Stn, TX 77840 USA

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2025年 / 126卷

关键词：

Figurative language; Generative AI; ChatGPT; Travel destination recommendations; AI human-likeness; Recommendation agent; FIGURATIVE LANGUAGE; METAPHOR; IMPACT; COMMUNION; RESPONSES; SERVICES;

D O I：

10.1016/j.ijhm.2025.104106

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.

引用

页数：13