AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent

被引：0
|
作者：
Baek, Tae Hyun [1 ]
Kim, Hyoje Jay [2 ]
Kim, Jungkeun [3 ]
机构：
[1] Sungkyunkwan Univ, Dept Media & Commun, Seoul 03063, South Korea
[2] Univ Strathclyde, Strathclyde Business Sch, Dept Mkt, 199 Cathedral St, Glasgow G4 0QU, Scotland
[3] Texas A&M Univ, Dept Hospitality, Hotel Management & Tourism, College Stn, TX 77840 USA
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2025年 / 126卷
关键词：
Figurative language; Generative AI; ChatGPT; Travel destination recommendations; AI human-likeness; Recommendation agent; FIGURATIVE LANGUAGE; METAPHOR; IMPACT; COMMUNION; RESPONSES; SERVICES;
D O I：
10.1016/j.ijhm.2025.104106
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.
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页数：13
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