The evolution of start-up' business model through digitalization: what link with their growth trajectory?

The growth of start-up represents an important indicator for understanding their success. The objective of this article is to comprehend the growth trajectories of these companies in connection with the evolution of their business models driven by digitization. It relies on a multiple case study conducted with fourteen French start-up and focuses on how their leaders perceive the studied themes. The results reveal that start-up can follow two different growth trajectories and provide new insights into their life cycle in relation to these trajectories. Finally, the article identifies three potential reconfigurations of start-up business models through digitalization.