Advertising medicines, secret remedies and specific medication in 19th-century Malaga press: characterization and textual configuration

被引：0

作者：

Robles Avila, Sara ^{[1
]}

机构：

[1] Univ Malaga, Malaga, Spain

来源：

CIRCULO DE LINGUISTICA APLICADA A LA COMUNICACION | 2024年 / 98期

关键词：

19th century Spanish; historical press; health advertising; advertising language; persuasion;

D O I：

10.5209/clac.94829

中图分类号：

H0 [语言学];

学科分类号：

030303 ; 0501 ; 050102 ;

摘要：

Malaga in the 19th century, in particular during its second half, offers excellent examples of the development of advertisement in newspapers through a key sector both for its high representation in the advertisement sections and for its persistence over time: product for health. The study of the linguistics keys of a corpus of advertising messages obtained from the Malaga press in the 19th century lets us analyze the evolution of a genre that gradually takes shape with a special language aimed at exalting the qualities of medicines and appealing to potential customers.

引用

页码：85 / 102

页数：18