E-cigarette imagery in Netflix scripted television and movies popular among young adults: A content analysis

被引:12
作者
Allem, Jon-Patrick [1 ]
Van Valkenburgh, Shawn P. [2 ]
Donaldson, Scott I. [1 ]
Dormanesh, Allison [1 ]
Kelley, Terence C. [3 ]
Rosenthal, Erica L. [2 ]
机构
[1] Univ Southern Calif, Keck Sch Med, Dept Populat & Publ Hlth Sci, Los Angeles, CA USA
[2] Univ Southern Calif, Annenberg Norman Lear Ctr, Los Angeles, CA USA
[3] Calif Dept Publ Hlth, Calif Tobacco Control Branch, Sacramento, CA USA
关键词
E; -cigarettes; Vaping; Film; Television; Young adults; SMOKING INITIATION; ADOLESCENT SMOKING; EXPOSURE; ASSOCIATION;
D O I
10.1016/j.abrep.2022.100444
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
Introduction: Research is needed to understand the frequency of e-cigarette impressions in scripted television and movies, especially in scripted content with characters and storylines that may appeal to young adults. This study aimed to determine the extent of e-cigarette-related imagery and dialogue in Netflix content popular with young adults. We also determine the demographics and character qualities of actors shown holding e-cigarettes. Methods: Nielsen ratings data were used to compile a list of the most popular Netflix original films and TV shows among U.S. viewers 18-24 years old between June 1, 2020, and May 31, 2021. We used a sample of 12 films and 113 TV episodes from 12 series. Three coders were trained to analyze a total of 101 h of content for the presence of e-cigarettes, level of use, type of characters holding e-cigarettes, brand visibility, and the presence of vapingrelated dialogue. Twenty percent of all episodes/films were double coded to ensure reliability. Results: Out of 125 titles, 16 (13%) had e-cigarette-related content. Thirteen titles (10%) showed at least one character holding an e-cigarette, and three others mentioned vaping without showing e-cigarettes. The total time of e-cigarettes onscreen amounted to 399 s and the average screen time for e-cigarettes was 31 s. Ninety-nine percent of the time an e-cigarette appeared on screen it was being held by a character. Conclusion: This study documented recent e-cigarette imagery found on Netflix and demonstrates the need for health communication campaigns to denormalize e-cigarette use, particularly among susceptible populations, such as young adults.
引用
收藏
页数:5
相关论文
共 21 条
  • [1] [Anonymous], 2019, TRUTH INITIATIVE
  • [2] [Anonymous], 2016, E-cigarette use among youth and young adults. A report of the Surgeon General
  • [3] Tobacco marketing and adolescent smoking: More support for a causal inference
    Biener, L
    Siegel, M
    [J]. AMERICAN JOURNAL OF PUBLIC HEALTH, 2000, 90 (03) : 407 - 411
  • [4] Smoking in movies, implicit associations of smoking with the self, and intentions to smoke
    Dal Cin, Sonya
    Gibson, Bryan
    Zanna, Mark P.
    Shumate, Roberta
    Fong, Geoffrey T.
    [J]. PSYCHOLOGICAL SCIENCE, 2007, 18 (07) : 559 - 563
  • [5] Effect of viewing smoking in movies on adolescent smoking initiation: a cohort study
    Dalton, MA
    Sargent, JD
    Beach, ML
    Titus-Ernstoff, L
    Gibson, JJ
    Ahrens, MB
    Tickle, JJ
    Heatherton, TF
    [J]. LANCET, 2003, 362 (9380) : 281 - 285
  • [6] Evans G., 2019, DeadlineJuly 3
  • [7] Cigarette smoking in the movies: The influence of product placement on attitudes toward smoking and smokers
    Gibson, B
    Maurer, J
    [J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2000, 30 (07) : 1457 - 1473
  • [8] Cigarette smoking in popular films: Does it increase viewers' likelihood to smoke?
    Hines, D
    Saris, RN
    Throckmorton-Belzer, L
    [J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2000, 30 (11) : 2246 - 2269
  • [9] Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours
    Lovato, Chris
    Watts, Allison
    Stead, Lindsay F.
    [J]. COCHRANE DATABASE OF SYSTEMATIC REVIEWS, 2011, (10):
  • [10] Toward a theory of entertainment persuasion:: Explaining the persuasive effects of entertainment-education messages
    Moyer-Guse, Emily
    [J]. COMMUNICATION THEORY, 2008, 18 (03) : 407 - 425