Examining multi-tasking behaviour and ICT utilization during commutes in public transport: the role of personality traits, socio-economic factors, and travel characteristics

Promoting information and communication technology (ICT) offers several benefits, including an enhanced travel experience, improved security measures, and more effective multi-tasking. However, existing studies on ICT usage, which are predominantly conducted in developed countries, frequently overlook the role of personality traits. Recent research, however, highlights the significant impact of personality traits on travel behaviour. The present study fills this gap by examining the influence of socio-economic factors, travel characteristics, and two key personality traits (conscientiousness and openness) on ICT usage during commuting in Mumbai, India by employing a hybrid choice model. The results unveil negative associations between ICT usage and factors like travelling with companions, lower income, and conscientiousness. In contrast, openness traits, longer travel time, and access to Wi-Fi at home positively impact ICT usage. These findings carry practical implications, offering policymakers insights to craft targeted strategies for promoting ICT usage and leveraging its benefits for urban commuters.