Streaming women: Hayu, Passionflix and gendered demographics in subscription video-on-demand

被引:0
|
作者
Scarlata, Alexa [1 ]
Lynch, Andrew [2 ]
机构
[1] RMIT Univ, Level 4,Bldg 4,124 Trobe St, Melbourne, Vic 3000, Australia
[2] Swinburne Univ Technol, Melbourne, Vic, Australia
来源
CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES | 2024年 / 30卷 / 04期
基金
澳大利亚研究理事会;
关键词
Curation; demographic; female audiences; gender; Hayu; Netflix; Passionflix; subscription video-on-demand;
D O I
10.1177/13548565241264004
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The focus of most academic analysis of subscription video-on-demand (SVOD) services so far has been on "first tier" platforms like Netflix and Prime Video. These platforms are spending and charging significant amounts of money to adopt a generalist strategy that rhetorically disregards demographics . However, not all SVODs operate in this manner. This article will consider examples of second (subsidiary) and third (independent) tier SVODs for whom traditional demographic thinking remains fundamental to their core business model. We examine second tier service Hayu and third tier service Passionflix as female-targeted SVODs that represent a spectrum of approaches to gendered curation, from the online extension of reality programming long-linked to cable interests, to the production and promotion of softcore erotica SVOD originals. We combine analyses of catalogues, interfaces, marketing, paratexts, and original production to consider how SVODs conceptualise, address, and court female audiences in different ways.
引用
收藏
页码:1442 / 1458
页数:17
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