From clicks to insights: analysing online customer reviews for handicraft products

被引：0

作者：

Singh, Sonal H. ^{[1
]}

Kanakamedala, Venkata Chaitanya ^{[2
]}

Gangavarapu, Sai Ravi Teja ^{[3
]}

机构：

[1] Mahindra Univ, Ctr Entrepreneurship & Innovat, Hyderabad, India

[2] Virginia Tech, Comp Sci, Blacksburg, VA USA

[3] Mahindra Univ, Comp Sci & Engn, Hyderabad, India

来源：

TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT | 2025年

关键词：

Handicraft products; artisans; online customer review; E-commerce; CONSUMER REVIEWS; AUTHENTICITY; CRAFT; ATTRIBUTES; OPINION; RATINGS; SALES;

D O I：

10.1080/09537325.2025.2450662

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

With the swift advancement of electronic commerce platforms, handicraft artisans have expeditious access to national and international markets. This has led to the survival of unique handicraft products that were on the brink of extinction. In light of the growing significance of online review, the scrutiny of user-generated online content has garnered substantial attention and is being used as a valuable tool for handicraft products, both within the entrepreneurs' and academic community. This study aims to spotlight the crucial attributes of handicraft products, derive the relationship between them, and ultimately prioritise them using data from 78377 online consumer reviews sourced from Amazon and Flipkart. The study divulges that heritage design, customer likeliness, market-driven and economic value are the foremost attributes of handicraft products within the Indian e-commerce landscape.

引用

页数：17

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