How do timing and narrative tone influence the impact of pro-environmental orientation on crowdfunding performance?

被引：0

作者：

Ge, Ruichen ^{[1
,2
]}

Zhang, Sha ^{[1
,3
]}

Zhao, Hong ^{[1
,3
]}

机构：

[1] Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100190, Peoples R China

[2] Univ Groningen, Fac Econ & Business, NL-9747 AE Groningen, Netherlands

[3] UCAS, MOE, Social Sci Lab Digital Econ Forecasts & Policy Sim, Beijing 100190, Peoples R China

来源：

FINANCE RESEARCH LETTERS | 2025年 / 75卷

基金：

中国国家自然科学基金;

关键词：

Sustainable crowdfunding; Sustainability; Entrepreneurial finance; Pro-environmental orientation; Timing; Tone; DISCLOSURE; SUCCESS;

D O I：

10.1016/j.frl.2025.106884

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Pro-environmentally oriented entrepreneurial projects on crowdfunding platforms have great potential for contributing to sustainable development. Previous research on the impact of pro- environmental orientation in crowdfunding has yielded mixed results, suggesting the existence of boundary conditions. This study examines how the timing and the narrative tone moderate this effect. Analyzing entrepreneurial projects on the Indiegogo platform from 2010 to 2024, we find that conveying pro-environmental orientation during periods of high public environmental awareness and using a negative tone enhances the effectiveness of pro-environmental orientation on crowdfunding performance.

引用

页数：8

共 45 条

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