Exploring Factors Contributing to High Turnover Rate Among Digital Film Technicians: A Grounded Theory Approach

This study aimed to clarify the core elements affecting the turnover intention of grassroots employees in the digital film industry and to construct a model of the factors affecting the turnover rate in this industry. Adopting the grounded theory approach, which encompasses coding techniques such as open, axial, and selective coding, this research involved the participation of 21 grassroots practitioners to explore the causal and influencing factors of the turnover intention of grassroots practitioners in the digital film industry. The results show that determined by the unstable nature of the job and fierce market competition, interpersonal interaction is a core element that influences whether practitioners continue with or leave their jobs. The over-reliance on interpersonal skills leads to negative psychological outcomes and difficulties in career advancement for practitioners. The interpersonal interaction-focused influences model reflects the correlation between the willingness of individuals to leave and the market environment and organizational culture.