Investor's priority towards the sustainable environment: evidence from Pakistan

被引：0
作者：
Bashir, Zahid [1 ,2 ]
Iqbal, Muhammad Sabeeh [2 ]
Aamir, Muhammad [2 ]
Usman, Muhammad [2 ]
机构：
[1] Univ Gujrat, Dept Commerce, Hafiz Hayat Campus, Gujrat, Pakistan
[2] Univ Punjab, Hailey Coll Commerce, Lahore, Pakistan
来源：
INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS | 2025年
关键词：
ESG; Sustainability; Investor's investment decision; Socially responsible investment; Fuzzy AHP; PSX; CORPORATE; IMPACT;
D O I：
10.1108/IJSE-10-2023-0791
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
PurposeThe study aims to identify the preferred factors among economic, social and governance (ESG) that influence the decisions of Pakistani retail investors.Design/methodology/approachThe researchers collected the required responses through self-administrative comparison questionnaires from a sample of 512 individual investors of Pakistan Stock Exchange (PSX). To test the study's hypothesis, the researcher applied a fuzzy analytic hierarchy process (AHP).FindingsThe findings indicate that the most crucial dimension for an individual investor in Pakistan when making investment decision is environmental criteria. However, investors prioritize governance second and social factors third, according to fuzzy AHP estimations.Research limitations/implicationsThe findings are applicable and generalizable to the financial equity market of Pakistan for an individual investors only. Future research may explore ESG priority among institutional investors.Practical implicationsThe study enhances the theory of responsible investment by incorporating the ESG dimensions that influence individual investors' decisions in Pakistan. It holds practical implications for individual investors, investment/financial advisors, companies, regulatory authorities, stockbrokers, investment firms and society.Originality/valueThe study contributes to extending the theory of socially responsible investment and fills a research gap in the domain of ESG dimensions as a priority for investment decisions by individual investors in Pakistan.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2023-0791
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页数：17
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