Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends

被引：0
|
作者：
Reshma, K., V [1 ]
Selvam, V. [1 ]
机构：
[1] Nehru Arts & Sci Coll, Dept Commerce, Coimbatore, India
来源：
UCJC BUSINESS AND SOCIETY REVIEW | 2024年 / 83期
关键词：
Social media; Consumer Engagement; Decision making; Social Communication; Social media trust; WORD-OF-MOUTH;
D O I：
10.3232/UBR.2024.V21.N4.01
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页数：209
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