Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends

被引：0

作者：

Reshma, K., V ^{[1
]}

Selvam, V. ^{[1
]}

机构：

[1] Nehru Arts & Sci Coll, Dept Commerce, Coimbatore, India

来源：

UCJC BUSINESS AND SOCIETY REVIEW | 2024年 / 83期

关键词：

Social media; Consumer Engagement; Decision making; Social Communication; Social media trust; WORD-OF-MOUTH;

D O I：

10.3232/UBR.2024.V21.N4.01

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页数：209

共 50 条

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