Navigating pro-environmental behavior among tourists: The role of value-belief-norm theory, personality traits, and commitment

被引：1
作者：
Pan, Tianyu [1 ]
Zhou, Wuzhen [2 ]
机构：
[1] Univ Florida, Dept Tourism Hospitality & Event Management, Dept Elect & Comp Engn, Dept Econ, Gainesville, FL 32611 USA
[2] Univ Florida, Dept Tourism Hospitality & Event Management, Gainesville, FL USA
来源：
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2024年 / 61卷
关键词：
Sustainability; Value-belief-norm theory; Commitment theory; Personality traits; Personal benefits; Willingness to sacrifice; 5-FACTOR MODEL; SUSTAINABLE TOURISM; PLANNED BEHAVIOR; INTENTIONS; ACTIVATION; EXTENSION; ATTITUDES; CHOICE;
D O I：
10.1016/j.jhtm.2024.10.010
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality traits, including extraversion, agreeableness, conscientiousness, and openness, in influencing pro-environmental travel choices and recognizing personal advantages from such behaviors. This research enriches the understanding of drivers behind tourists' pro-environmental behavior and offers insights for advancing sustainable tourism. Finally, the theoretical and managerial implications are discussed.
引用
收藏
页码：226 / 239
页数：14
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