Generative AI and Future of Work: Enhancing utmr'Csoes Experience of a Ridehailing Application

The rapid advancement in generative artificial intelligence (Gen AI) technologies promises a transformative shift in the roles, skills, and task responsibilities of knowledge workers across organizations. With the increasing integration of Gen AI agents such as ChatGPT into professional settings, it is essential for students to learn how they can collaborate effectively with these agents. This teaching case is designed to immerse students in the role of a product manager to address a real-world challenge in collaboration with a Gen AI agent. Specifically, students will be required to formulate customer problems, ideate solutions, and design online experiments to test their identified problem- solution set. By having this practical experience of jointly executing varied tasks, students will gain insights into the rising importance of critical thinking skills and prompt engineering skills for harnessing the unprecedented potential of Gen AI in the workplace. Further, this experience will help students to understand the evolving roles and task responsibilities of knowledge workers in the era of Gen AI. Alternatively, this case can also be used to teach the concept of problem reframing exclusively. This case is suitable for teaching undergraduate and graduate students pursuing studies in information systems. The use of this case assumes that students have a basic understanding of digital product management.