Integrative - qualitative and quantitative - urban planning methodology, a application case from Brazil

This paper presents the methodology used to define the guidelines to the Urban Mobility Planning (PlanMob) in eight municipalities of Santa Catarina, Brazil. of sensitive to the local peculiarities of the cities and the challenges of implementing the project. The activities were planned and executed simultaneously, in nine stages during twelve non-consecutive months. The work proposal involved the organization of tasks and deadlines, the systematization of data and information provided by the Municipality, lectures, capacity building and training offered to the Technical Commissions, support in the sensitization process of the actors (representatives, population, and public managers), follow-up of public hearings and thematic sessions, preparation of partial reports, and preparation of the Final Technical Report. The community was invited to participate in five specific themes: Road and Traffic System, Land Use and Occupancy, Environment and Assets, Public and School Transportation, Active Transportation. The Diagnostic resulted from the composition of technical and empirical data and defined the guidelines for the prognostic, elaborated through computer simulations with traffic projections using the data collected in the field by the Technical Commission. Social representatives were called to the debate with the purpose of outlining the urban mobility paths in each municipality, registering the urban mobility planning guidelines. Among the actions following the elaboration of PlanMob is the development of detailed and budgeted sectorial projects to make it feasible to obtain resources to guarantee their execution. The process of monitoring and acquisition of urban mobility data are permanent actions for updating PlanMob every 10 years.