'O-ZYN-PIC' and 'ZYNCOIN': how viral marketing, tokenisation and trendjacking boosted Zyn popularity in the USA

被引：1
作者：
Kostygina, Ganna [1 ]
Carter, Chandler C. [1 ]
Emery, Sherry L. [1 ]
机构：
[1] Univ Chicago, Publ Hlth, NORC, Chicago, IL 60637 USA
来源：
TOBACCO CONTROL | 2024年
基金：
美国国家卫生研究院;
关键词：
Nicotine; Tobacco industry; Non-cigarette tobacco products; Media; Advertising and Promotion;
D O I：
10.1136/tc-2024-058916
中图分类号：
R194 [卫生标准、卫生检查、医药管理];
学科分类号：
摘要：
[No abstract available]
引用
收藏
页数：2
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