PERCEPTIONS ABOUT CULTURAL DIFFERENCES AND RISK: THE CASE OF CHINESE TOURISM IN LATIN AMERICA

被引：0

作者：

Peng, Jianrong ^{[1
]}

Quer, Diego ^{[2
]}

机构：

[1] Shaoxing Univ, Sch Foreign Languages, Chengnan Ave 900, Shaoxing 312000, Zhejiang, Peoples R China

[2] Univ Alicante, Dept Org Empresas, Campus de San Vicente del Raspeig, Alicante 03080, Afghanistan

来源：

CUADERNOS DE TURISMO | 2024年 / 54期

关键词：

Outbound tourism; China; Latin America; cultural differences; perceived risk; OUTBOUND TOURISM; DESTINATION FAMILIARITY; TRAVEL MOTIVATIONS; NOVELTY-SEEKING; CIGAR TOURISTS; INTENTION; DISTANCE; VALUES; IMPACT; IMAGE;

D O I：

10.6018/turismo.639121

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Drawing on a cultural perspective, this article analyzes the relationship between cultural differences, perceived risk, and the behavior of Chinese tourists in Latin America. The results from a mixed-method research design suggest that Chinese tourists perceive Latin America as a destination with many cultural differences from China, which has a positive impact on their travel intention. Besides, proficiency in the language of the destination and previous international travel experience have a positive influence on travel intention and a negative impact on the level of perceived cultural risk.

引用

页码：1 / 29

页数：29