The impacts of macro, meso, and micro antecedents on environmentally responsible behavior on tourism

This study explored antecedents to tourist environmentally responsible behavior (ERB). An integrated model was constructed and tested using an analytical framework that categorized antecedents of ERB into macro (cultural factors: collectivism, biospheric value), meso (destination factors: environmental quality, environmental policy), and micro (personal factors: environmental knowledge, environmental awareness) levels with environmental attitude positioned as a mediating construct. Findings from Chinese tourists (n = 524) suggested that the investigated factors directly impact environmental attitude, which then act to strengthen ERB. Findings suggested that environmental attitude acts to partially (collectivism, environmental quality, environmental policy) or fully (biospheric values, environmental knowledge and awareness) mediate antecedent relationships with ERB.