Marketing analytics research for the better good: thoughts and ideas

被引：0

作者：

Petrescu, Maria ^{[1
]}

Krishen, Anjala S. ^{[2
]}

机构：

[1] Embry Riddle Aeronaut Univ, Worldwide Coll Business, Daytona Beach, FL USA

[2] Univ Nevada, Lee Business Sch, Off Dean, Las Vegas, NV 89154 USA

来源：

JOURNAL OF MARKETING ANALYTICS | 2025年 / 13卷 / 01期

关键词：

D O I：

10.1057/s41270-025-00386-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 3

页数：3

共 8 条

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[6]

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[7]

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