Exploring Nation Branding in the Gulf Cooperation Council

被引：0

作者：

Alsarraf, Maitham ^{[1
]}

Almutairi, Shihanah ^{[1
]}

机构：

[1] Amer Univ Kuwait, Coll Business & Econ, Salmiya, Kuwait

来源：

COMPARATIVE SOCIOLOGY | 2025年 / 24卷 / 01期

关键词：

nation branding; country of origin; country image; Gulf states; GC C; MENA region; WORLD; SUSTAINABILITY; IDENTITY; IMAGE;

D O I：

10.1163/15691330-BJA10128

中图分类号：

C91 [社会学];

学科分类号：

030301 ; 1204 ;

摘要：

This study extends the geographical scope and highlights specific regional insights that can enhance the broader understanding of nation branding practices in diverse socio-economic contexts. An analysis of more than i00 articles enhances the understanding of nation branding by categorizing the diverse narratives and critiques into four distinct emerging themes related to the Gulf Cooperation Council (GCC): economic transformations, cultural heritage, global image, and future visions.

引用

页码：58 / 100

页数：43