Exploring the nexus between usage motivation and behavioral intention in metaverse hospitality and tourism: moderation and mediation insights

被引：1

作者：

Wu, Qi ^{[1
]}

Wang, Junhui ^{[2
]}

机构：

[1] Pai Chai Univ, Dept Hotel & Convent Management, Daejeon, South Korea

[2] Hunan Normal Univ, Coll Tourism Management, Dept Tourism Management, Changsha, Peoples R China

来源：

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT | 2025年 / 37卷 / 04期

关键词：

Metaverse tourism; Self-determination theory; Motivation; Satisfaction; Behavioral intention; Conditional process analysis; SELF-DETERMINATION THEORY; VIRTUAL-REALITY; DESTINATION IMAGE; AUTHENTICITY; FLOW; SATISFACTION; LOYALTY; EXPERIENCE; IMPACT; MODEL;

D O I：

10.1108/IJCHM-05-2024-0685

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeThis study aims to examine the relationship between metaverse usage motivations and metaverse behavioral intention through Self-Determination Theory.Design/methodology/approachThis study analyzed a sample of 501 South Korean individuals aged 18 and older who had prior experience using the metaverse, using a moderated mediation model.FindingsThe results indicate a significant direct effect between metaverse usage motivation and tourist behavioral intention, with tourist satisfaction significantly mediating this relationship. In addition, the authenticity and flow of metaverse tourism also have significant moderating effects on the model.Originality/valueThese insights can inform targeted marketing strategies, guiding the future development of metaverse tourism and hospitality.

引用

页码：1045 / 1064

页数：20

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