Strategic and Policy Responses to COVID-19 Recovery in Hospitality and Tourism Industry: Evidence from Emerging Economy

The severity of COVID-19's economic impact on the hospitality and tourism sector cannot be overstated. While governments around the world have tried to revive through various stimulus measures, what is lacking is an integrative framework combining the applied side of the industry with the rigor of scientific inquiry to aid public policy stakeholders in sketching out recovery pathways and prioritizing stimulus packages. The purpose of this research article is to systematically study and research the COVID-19 and post-COVID-19 situations in the industries mentioned above and fill the gap by integrating scenario planning with the fuzzy analytic hierarchy process (fuzzy AHP). A new phase of insights has found a place by shedding light on the application of a multi-theoretical framework. The results of this research are of substantial importance to scholars and practitioners and make important theoretical and policy contributions for handling similar scenarios in the future. The essence of the current article is the application of a multi-theoretical framework in an under-researched topic in the hospitality and tourism literature.