DETERMINANTS OF INTRA-SUB-SAHARAN AFRICA TOURISM DEMAND

The study employs dynamic system GMM estimations to investigate factors influencing tourist travel choices from within Sub-Saharan Africa (SSA). Key determinants include GDP per capita, exchange rates, relative prices, and transportation costs. Globalization, border policies, and regional trade agreements also impact tourism patterns in SSA. Technology development, specifically internet accessibility, plays a pivotal role in destination selection. Surprisingly, results indicate a preference for less urbanized areas among international intra-SSA tourists. The study suggests that motivations for traveling from within SSA are largely similar to those for international tourists. This research provides valuable insights for stakeholders in the tourism industry and lays the foundation for further exploration of this dynamic sector in the region.