A Study on the Evaluation of the Effect of Theme Songs in Sports Events: The Construction of Index System

With the continuous development and popularization of sports events, more and more theme songs have emerged and spread widely on the mobile internet, attracting the attention and discussion of netizens. However, the evaluation of music effect in the past can not answer the question of how to evaluate the theme songs of sports events. Therefore, the purpose of this paper is to establish an index evaluation system for the theme song of sports events. In order to solve the above problems, this study constructs an index evaluation system composed of three first-level indicators, six second-level indicators and sixteen third-level indicators by means of literature analysis and expert interviews. With the help of the interpretative structural model, this paper makes a deep theoretical exploration on the influencing factors affecting the evaluation of the theme song effect of sports events. The index evaluation system constructed in this paper takes into account the music quality of songs, the fit with the competition, the communication effect and the public acceptance, which provides a powerful tool for the comprehensive and objective evaluation of the theme song of sports events and promotes the development of the music industry of sports events. It promotes the brand value of sports events in the aspects of promoting the blending development of culture and economy, promoting the image of the city and promoting the innovation of cultural industry.