texts refer to arbitrary text found in images captured by cameras in real-world settings. The tasks of text detection and recognition are critical components of computer vision, with applications spanning scene understanding, information retrieval, robotics, and autonomous driving. Despite significant advancements in deep learning methods, achieving accurate text detection and recognition in complex images remains a formidable challenge for robust real-world applications. Several factors contribute to these challenges. First, the diversity of text shapes, fonts, colors, and styles complicates detection efforts. Second, the myriad combinations of characters, often with unstable attributes, make complete detection difficult, especially when background interruptions obscure character strokes and shapes. Finally, effective coordination of multiple sub-tasks in end-to-end learning is essential for success. This research aimed to tackle these challenges by enhancing text discriminative representation. This study focused on two interconnected problems: Scene Text Recognition (STR), which involves recognizing text from scene images, and Scene Text Detection (STD), which entails simultaneously detecting and recognizing multiple texts within those images. This research focuses on implementing and evaluating the Efficient and Accurate Scene Text Detector (EAST) algorithm for text detection and recognition in natural scene images. The study aims to compare the performance of three prominent Optical Character Recognition (OCR) techniques-TesseractOCR, PaddleOCR, and EasyOCR. The EAST model was applied to a series of sample test images, and the results were visually represented with bounding boxes highlighting the detected text regions. The inference times for each image were recorded, highlighting the algorithm's efficiency, with average times of 0.446, 0.439, and 0.440 seconds for the respective test images. These results indicate that the EAST algorithm is accurate and operates in real-time, making it suitable for applications requiring immediate text recognition.