Motives of college students for choice of traditional food in the UAE

PurposeThis study investigates the motives influencing the consumption of traditional Emirati foods among female students at Zayed University in the United Arab Emirates (UAE).Design/methodology/approachA descriptive cross-sectional survey was conducted with 150 female students. Data was collected through a structured questionnaire that included demographic information, traditional food habits, and factors affecting food choices, measured by the Food Choice Questionnaire (FCQ) by Steptoe and Pollard (1995).FindingsThe results showed significant positive associations between sensory appeal and favorable attitudes toward traditional foods, with familiarity and mood also positively influencing attitudes and consumption. In contrast, weight control, health concerns, price, and convenience were negatively associated with attitudes toward traditional food. No significant relationship was found between ethical concerns and traditional food attitudes.Originality/valueThe study addresses a knowledge gap by examining traditional food choices among Emiratis during a period of changing dietary habits. Limited research has explored the motivations underlying these choices in the UAE. This study provides insights into the factors driving traditional food consumption among young Emirati women.