The work through the lens of macrosociological approach analyzes the organizational forms of foreign power in ideological sphere of interstate relations between Japan and the countries of Central Asia. The author identifies and focuses on two most capacious organizational forms of ideological power in interstate relations, which were called "the power of SEC" (science, education, culture) and "the power of NGO". The two powers are distinguished into a special type - the heuristic forms of ideological power. The Japanese side manages to actively use these forms to amplify a social base of supporters of the development of Japanese-Central Asian relations. A characteristic feature of heuristic forms of ideological power is a wide range of social influence, where social interactions in the scientific and educational sphere aim to the deal-type impact with variety in authoritative-diffuse and intensive-extensive dichotomies, and the power of NGO has a pronounced authoritative-intensive influence on participants of relations between Japan and the countries of Central Asia. As a result, the heuristic influence complex creates goal-setting and individual motivation for Japanese-Central Asian relations based on the personal selfrealization of participants through their involvement in regular public social communication to satisfy personal needs. The Japanese side involves a large number of actors in the implementation of heuristic forms of ideological power: development institutions (Japan Foundation, International Agency for International Cooperation), government bodies (a representative pool of government ministries) and subnational actors (municipalities, regional governments and private companies). Such diversity makes it possible to attract a wide range of different levels of Japanese specialists into the country's international activities, which helps to distribute work in the ideological sphere among a large number of participants and more accurately select the appropriate social denominators for building more involved and motivated interpersonal contacts. The established institutional system supports a variety of social practices for the implementation of Japan's power of SEC, which identifies four main areas of effort: cultural centers, training grants, scientific events, and professional retraining programs. The Japanese side places a quality-based emphasis on interaction with representatives of the current or potential elitists, setting high-ordering selection requirements with priority on actual mid-level government functionaries and leaders in professional, scientific, youth, and cultural environments. Japan purposefully and effectively uses the ideological forms of power to strengthen its presence in Central Asian. The diversity of ideological forms of foreign power is a characteristic feature of Japanese-Central Asian relations, which forms its own logic of interstate relations between Japan and the countries of the region.
