Analyzing quality management in agri-food supply chains: the case of Fuding White Tea

This study investigates the factors influencing quality management systems (QMS) in the agri-food supply chain (SC), specifically focusing on Fuding White Tea. We employed a comprehensive case study methodology, conducting four rounds of data collection between 2021 and 2022. Primary data were gathered through 36 semi-structured interviews with stakeholders involved in the Fuding white tea supply chain quality management (SCQM) ecosystem. The programmed grounded theory is used to identify three key components: participant traits, internal development and system enhancement. Shadow cases, like Anxi Tieguanyin and Wuyi Rock Tea, were integrated. The study reveals how Fuding White Tea's experiences compare with others, enriching understanding of traditional and modern QMS. The findings offer theoretical insights and practical guidance for enhancing agri-food SC quality management.