How Strategic Planning Enhances ESG: Evidence from Mission Statements

The purpose of this study is to analyze the mission statements of 49 companies listed on the Palestine Exchange (PEX), focusing on their structure and alignment with environmental, social, and governance (ESG) principles. The primary objective of this research was to evaluate the extent to which Palestinian companies embed sustainability issues into their mission statements. This was done with a qualitative research design and a descriptive content analysis method, letting mission statements from different fields be looked at in excellent detail. This analysis offers valuable insights into how Palestinian companies articulate their strategic goals and communicate their commitment to ESG factors. The findings reveal that Palestinian companies demonstrate a clear understanding of sustainability and its relevance to their operations. A lot of companies are also working hard to include sustainability principles in their mission statements. This shows that people are becoming more aware of how important ESG factors are for shaping business strategy and creating long-term value.