Orchestrating the digital symphony: the impact of data-driven orientation, organizational culture and digital maturity on big data analytics capabilities

PurposeThis study aims to explore the factors that influence the development of big data analytics capabilities (BDAC) in organizations, an area that has received limited attention in the academic literature.Design/methodology/approachEmploying partial least squares structural equation modeling, this research scrutinizes the interconnections between various antecedents and BDAC. Notably, it examines the mediating roles of organizational culture (OC) and digital maturity (DM) in the nexus between managerial data orientation and BDAC.FindingsAnalysis indicates that OC and DM play crucial roles in enhancing the efficacy of managerial data orientation on BDAC. The sequential mediation by these factors underscores the importance of nurturing an appropriate OC and advancing DM to optimize the benefits of managerial data orientation towards BDAC.Practical implicationsThe findings bear significant implications for organizational practice. They underscore the necessity of enhancing managerial analytical skills and commitment to digital transformation. Furthermore, the study highlights the critical need for aligning OC with strategic objectives and the digital context. The formulation of a cultural strategy that advocates for a data-driven mindset and champions digital initiatives is essential for fostering BDAC development, thereby bolstering organizational performance and competitiveness in the big data era.Originality/valueThis study enriches the body of literature by illuminating the overlooked antecedents of BDAC. It extends the discourse on the human-centric aspects of digital transformation, offering insights into how managerial data orientation can be effectively translated into improved BDAC. This innovative angle deepens our comprehension of the strategies through which organizations can leverage big data technology for value creation and informed decision-making, emphasizing the pivotal role of OC and the requisite digital competencies and resources.