Evaluating AI-Personalized Learning Interventions in Distance Education

This study aimed to evaluate the utility of artificial intelligence (AI) in improving the persuasive communication skills of online Master of Business Administration (MBA) students. In particular, this study investigated the influence of personalization through AI using the Google Gemini platform on conventional and online instructional approaches. This quasi-experimental study used a pretest and posttest design to compare two groups of MBA students pursuing persuasive online communication. The experimental group (n = 32) interacted with the AI-based personalized learning materials, whereas the control group (n = 32) used standard instructor-designed online modules. During the 12-week intervention period, the experimental group was provided with customized practice activities. Conversely, the control group was offered conventional online learning material. The effectiveness of both approaches was evaluated using pretests and posttests. The results of Tukey's Honestly Significant Difference (HSD) test provided insight into the areas where AI-based personalized learning had a statistically significant impact. These results support the conclusions derived from an analysis of variance and further validate the study's research hypotheses. This study demonstrates the advantages of incorporating AI into language development for remote learners and offers valuable insights for integrating AI-driven technologies into distance education.