ObjectiveFilipino men's self-perceived masculinity and their inclination to seek help are influenced by the cultural context, and barriers in their help-seeking behaviour moderate this relationship. It is hypothesised that higher self-perceived masculinity corresponds to a diminished tendency to seek help, shaped by categorisation into social groups based on masculinity.MethodThe respondents were 348 Filipino males, aged 21-45 years, who accomplished the online survey. The participants completed the Male Role Norms Inventory-Revised, Barriers to Help Seeking Scale, and General Help-Seeking Questionnaire. A series of moderation analyses utilising JAMOVI was performed to investigate the moderation of help-seeking barriers on the relationship between masculinity and help-seeking behaviour.ResultsResults showed that when Filipino men's self-perception of masculinity increases, their help-seeking behaviour, specifically formal help-seeking, decreases. The following barriers act as moderators - Need for Self-Control and Self-Reliance, Concrete Barriers, and Distrust of Caregivers, significantly influencing the relationship between masculinity and formal help-seeking. Conversely, when seeking informal help, all identified barriers show no buffering effect, as Filipino men prefer informal help-seeking, consistent with the cultural context.DiscussionFindings support the hypothesis that masculinity predicts their propensity to seek help. Add a one-liner recommendation based on the results. Future authors should focus on conducting localised research that examines the specific cultural factors influencing masculinity and help-seeking behaviours. Additionally, exploring the intersectionality of masculinity with other social factors can provide a more comprehensive understanding of the barriers men face in seeking help.
