Integrating servitisation into the halal supply chain: a roadmap for sustainable business growth

Purpose-The limited existing literature on the future research direction regarding how servitisation and thehalal supply chain interact motivates this study. The paper aims to integrate servitisation into the halal supplychain by proposing an integration roadmap for successful adoption in the halal industry. Design/methodology/approach-The study used the preferred reporting items for systematic reviews andmeta-analyses method. Initially, 1,830 documents from Scopus and Web of Science were reviewed. Afterscreening and refining, 1,241 documents remained. The authors then assessed these in full text, narrowing itdown to 61 papers for the study. Findings-The study discovered that the literature concerning servitisation and halal supply chains lacksessential conceptualisation, presenting an opportunity for exploration within the halal industry. Furthermore, itrevealed that integrating servitisation into the halal supply chain can foster sustainable business growth andenhance customer satisfaction. Additionally, the study indicated that the interaction between servitisation andthe halal supply chain may impact customers'purchasing decisions and improve profit generationperformance. Practical implications-The study confirmed that integrating servitisation into the halal supply chain is crucial.The proposed roadmap aims to enhance thefirm's service delivery performance and impact customer purchasingbehaviour through increased brand loyalty. In terms of industrial implications, the study offers guidance forindustries transitioning to servitisation. The integration of servitisation in the halal supply chain can enhanceefficiency and the ability to provide halal products that align with customer preferences and requirements. Originality/value-This study suggests integrating servitisation into halal supply chains and provides aroadmap for exploring future research directions towards sustainable business growth. It not only offersthematic research direction but also practical insights. The roadmap can guide future research anddevelopment, enhancing business efficiency and customer experiences. This study reveals the potential ofservitisation in halal supply chains and encourages further research on their interaction.K