College Student Political Participation in the Context of a Polarized Nation and an International Pandemic: Do Campus Civic Engagement Efforts Matter?

U.S. universities devote substantial resources to increasing student political engagement, especially voting; research identifies several factors affecting student political participation, including socialization theories (e.g. family, friends, school), distance from home (Niemi and Hanmer), and choice architecture (Thaler, Sunstein, and Balz). Other research suggests that increased party polarization leads to higher voter turnout (Abramowitz and Stone; Crepaz). Our study sought to understand student political behavior (voting and registration) and political polarization during fall 2020 in the context of a polarized nation and an international pandemic. Based on 326 surveys of undergraduates and in-depth follow-up interviews, where 85% of our student sample reported voting, results suggest support for several factors that contribute to voting: level of political information efficacy, participation in campus organizations and events, friends, and family. On measures of social distance ("polarization"), participants felt more distant from Trump and less distant from Biden, and participants who felt closer to Biden felt significantly more prepared to vote than participants who felt distant to Biden. Surprisingly, minority students were less likely to vote. A second analysis compared a subsample of student fraternity/sorority members ("Greek" members) from 2016 and those from 2020. The 2020 Greek members voted at higher rates and were more active on social media although voter registration rates did not differ. Results suggest that several factors contributed to student voting in our sample: parent/family encouragement, a cultivated campus voting culture, campus outreach efforts to first year students, and increased voting avenues during the pandemic.