Enhancing Public Space Experiences: Evaluating Perception of Digital and Digitized Sculptures in Augmented Reality

Augmented reality (AR) technologies offer innovative possibilities for creating virtual artworks that seamlessly blend digital and physical elements, thereby enhancing public spaces and engaging users with both their environment and the AR content. Key concepts for assessing user experiences in AR environments include immersion, with subcategories that further elaborate on this concept. This research aims to explore the potential of AR as a tool for presenting and evaluating artworks in public spaces, with a particular focus on user engagement and immersion in AR content. Additionally, it seeks to determine whether significant differences in immersion levels exist between specific categories of virtual sculptures. Ten sculptures were displayed as mobile AR experiences in a selected public square. To achieve these objectives, a standardized questionnaire designed to measure immersion in location-based AR applications was adapted, validated, and applied. The results provide valuable insights into user experiences with different categories of AR artworks, such as digitized versus digitally created models and figurative versus abstract representations.