EXPLORING TRENDS IN SUSTAINABLE TOURISM LEADERSHIP AND MANAGEMENT: A BIBLIOMETRIC ANALYSIS

The tourism industry is vital for many countries' economies and social progress. Its rapid growth can harm the environment, local communities, and cultural heritage, so innovative and sustainable tourism management is urgently needed to resolve these issues. This research paper presents a bibliometric analysis to explore current research trends in leadership and management for sustainable tourism. The primary aim of this research is to identify and analyze the key themes, emerging trends, and potential research gaps within the existing literature on leadership and management practices in the context of sustainable tourism development. A systematic search will be conducted within prominent academic databases, through Scopus. Relevant articles published past 20 years will be identified using search terms like "leadership," "management," "tourism," "hospitality," "sustainability". Bibliometric software VOS will be utilized to analyze the retrieved data, focusing on parameters such as publication volume, authorship patterns, top-cited journals, publication trends over time, and keyword co-occurrence analysis. Utilizing network visualization, this study reveals strong collaborative networks among researchers exploring leadership and management for sustainable tourism. This research provides an up-to-date and comprehensive overview of leadership and management practices for sustainable tourism through a bibliometric analysis. By analyzing publication trends, authorship patterns, and keyword co-occurrence, this study sheds light on the current research landscape within this domain. The identification of research gaps will offer valuable insights for researchers and practitioners, contributing to the development of more effective leadership and management approaches for achieving sustainability goals in the tourism industry.