Consumer risk preference and financial credit: Moderating role of family factors in China

This study investigates how consumer risk preferences affect financial credit participation in China, focusing on moderating roles of family size and regional differences. The data analysis of 19,248 households using generalized linear models shows that higher risk aversion significantly reduces the likelihood of obtaining financial credit. Family size exacerbates this effect, as larger households strengthen the negative link between risk preference and credit participation. Regional variations indicate that the impact of family size is strongest in Central China, where the economy is transitioning, weaker in economically advanced East China, and negligible in less developed West China.