Can MOOC be a medium of lifelong learning? Examining the role of Perceived Reputation and Self-efficacy on Continuous Use Intention of MOOC

Many Higher Education Institutions in India have started to include Massive Open Online Course (MOOC) as a part oftheir curriculum. Yet little research has been done to understand the factors that affect the users' sustained interest torecurrently enroll and complete MOOC courses throughout their lifetime. A sample of 316 students from HigherEducation Institutes in India participated in this survey. Partial Least Square Structural Equation Modeling (PLS-SEM)using smartPLS was employed to assess the structural model. The structural model used is a combination of constructsfrom technology acceptance theories namely perceived usefulness, perceived ease of use, attitude, facilitating conditionand continuous use intention of MOOCs, with perceived reputation and MOOCs self-efficacy as external variables. Theresults not only proved the applicability of basic TAM constructs in understanding the behavioral intention of MOOCsbut also the significance of external variables, particularly the role of perceived reputation in influencing the perceivedusefulness of MOOCs.