The role of snapchat in shaping workplace behavior and productivity

Purpose - This paper explores the influence of Snapchat on workplace behavior, focusing on employee productivity, mental health and organizational policies. It examines how Millennials and Generation Z use Snapchat professionally, with implications for management strategies and workplace culture. Design/methodology/approach - The paper provides a conceptual analysis grounded in existing literature and theoretical frameworks, including uses and gratifications theory, social comparison theory and attention economy theory. The analysis covers the psychological effects of social media validation, social comparisons and the impact of Snapchat on attention and task management. Management strategies such as policy development and employee training are also examined. Findings - Snapchat positively impacts communication and team bonding but presents challenges to productivity, mental well-being and data security. The platform's design encourages both community building and distractions. Organizations can mitigate these issues through effective policies, training and mental health support. Originality/value - This paper offers a unique contribution by focusing specifically on Snapchat and its workplace impact. It addresses the balance between the benefits of social media and its drawbacks, presenting practical strategies for organizations to manage Snapchat usage effectively while maintaining productivity and supporting employee well-being.