Sustainable Behaviour Management in the Strategic Development of Circular Economy Businesses

The study aims to identify the direction of sustainable management of business behaviour in the strategic development of a circular economy. It determines ways of transforming businesses towards sustainable development after assessing the relevant environmental issues. The analysis was carried out on indicators such as the participation of the EU workforce in education and training, as well as trends in independent learning and funding mechanisms. The growing inclination of the EU workforce to engage in informal education (6.6% in 2022 compared with 2020) indicates significant business prospects in aligning the sustainable worldview of employees with the goals of entrepreneurial activity. The participation rate of the workforce in education showed a positive trend, increasing by 3.1 percent in 2022 compared to 2020. A steady and favourable trend was observed in the indicator of workforce requalification by type of economic activity, which increased by 0.5 percent over the years studied. A framework for workforce career transformation is established to bolster skills that support the strategic development of sustainability-focused businesses. It was determined that an effective process of sustainable business management behaviour is possible through continuous self-control and facilitating the ongoing development of the workforce.