Fostering entrepreneurial success through the predictive role of knowledge management, green creativity, green social behavior, dynamic capabilities, business environment and green service innovation

This study examines the role of knowledge management, green social behaviour, dynamic capabilities, and green service innovation in gaining entrepreneurial success. The study has adopted a quantitative research method, targeting service sector employees based in China. A survey-based method was used to collect data, and the statistical tests were performed using PLS-SEM. The measurement model was assessed using reliability and validity methods, while the structural model was examined through structural equation modelling. Findings showed that knowledge management, dynamic capabilities, green social behavior and green service innovation significantly improve entrepreneurial success. Additionally, results revealed that green creativity mediates the association of knowledge management, dynamic capabilities and green social behavior with entrepreneurial success. The study significantly contributes to the extant literature by providing insight into organizational trust and ethical and green practices. The study provides a valuable solution to entrepreneurs and offers future directions to researchers.