Exploring Data Veracity Management in a Post-Truth Business Environment: An Integrative Literature Review and Future Research Direction

With the ever-increasing volume and variety of data generated, organisations have to ensure their truthfulness and reliability. This paper provides overview of current research on managing data veracity in a business environment where misinformation is growing. A literature analysis from 2002 to 2023 identified three major themes: methods for ensuring data validity, data processing and optimisation, and data veracity in sustainability performance. In addition, the study highlights the gaps in the current research and proposes future research directions to help develop a better understanding of the themes and organisational implications. The study concludes that data veracity is crucial for future organisational research. Nevertheless, further work is required to refine the definition of data veracity to incorporate ‘truthfulness’ better, understand human capabilities to support it, examine firms’ governance of truthfulness and measure data veracity for social impact. The implications of these findings for data management and the development of relevant theories are discussed. © 2024 IGI Global. All rights reserved.