Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations

被引：0

作者：

Ashraf, Abdul R. ^{[1
]}

Hultman, Magnus ^{[1
]}

Thongpapanl, Narongsak ^{[1
,2
]}

Anwar, Ali ^{[3
]}

机构：

[1] Goodman School of Business, Brock University, St. Catharines,ON, Canada

[2] Research Administration Center (RAC), Chiang Mai University, Chiang Mai, Thailand

[3] College of Business, James Madison University, Harrisonburg,VA, United States

来源：

Journal of Product Innovation Management | 2024年

关键词：

Compendex;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Product development

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